Thursday, February 27, 2014

Share your experience from the Speed Networking event

Thanks for hosting SPJ and PRSA, Univision!
Earlier this month, SPJ joined forces with Public Relations Society of America's San Antonio chapter for something we called "Speed Networking." About two-dozen journalists and public relations professionals convened at Univision's fabulous new digs and, after snacking, we settled down to business and asked each other questions relative to our roles.

We could not have imagined how successful the evening would be, and really appreciate everyone who made it a great success! Turns out, we actually enjoyed the much so that it was hard to get everyone to stop talking and move on to the next question.

Treasurer Jerry Townsend emceed the event, and started us off with this question, directed towards public relations personnel: How do you choose which reporters to work with?

Here's the answer I got from a PR person seated across from me who works with food and beverage purveyors:
Group photo of Speed Networkers at Univision studios 
"I look at a reporter’s blogs and tweets to see where his or her interests lie. If I have a particular angle I want to work -- like for beverages, it might be craft beers, I look for reporters who focus on that aspect. Or if I want to pitch the health properties of a food product, I'll look for someone who writes on parent issues, something that appeals to moms."

I found this answer insightful and helpful, and wanted to share for anyone else who might have been curious about our event. For those who attended - What did you learn about the "other side?" Please share your experience in the comments section.

-SPJ San Antonio board member Jackie Jordan

1 comment:

  1. To Whom It May Concern,

    My name is Anthony Anderson. I am currently taking a mass communications class which is my major, and I need to interview a journalist who is making a living in the journalism field. If you can please get back to me as soon as possible I would greatly appreciate it. I need to interview somebody this week. Thank you very much for your time and consideration. Look forward to hearing from you.

    Anthony Anderson